Many people brag on about SEO. And rightly so, it is important. This is where we get serious now. People want to know about your business and we can make them know.

1. Prices

Search Engine Optimisation (SEO) is a highly effective process for driving relevant traffic to your site. Submitting your site to the major search engines will enable potential customers to find your site.

As we work with you we'll find effective search terms and keywords which best describe your products and services. These keywords and phrases will then be incorporated into the content of your site. These words help search engines to understand what your website is about and therefore can be ranked accordingly.

The ranking algorithms of the search engines are a closely-guarded secret. They want to give top ranking to the site that is the best match to an individual visitor's search query, not to the site that was able to "beat" the system. That is where the value of real search engine marketing comes in and where ooYes! can really help.

Search engine marketing

Search Engine Marketing is more than buying keywords. It's a unique interactive marketing campaign that needs to be monitored and managed very distinctly from traditional online advertising. Pay Per Click Advertising (PPC) campaigns are just a part of a whole integrated marketing initiative. That means, the strategy is the foundation of future success. 

We combine extensive keyword research with proven Search Engine Marketing strategies that maximize your brand's visibility while keep your costs in line with your budget.

Search engine submission

You may see many people saying 'we will submit your site to thousands of search engines' - this is a complete waste of yours and theirs time. Have you ever heard more than 10 search engines? Neither has anybody else. Those thousands of search engines very rarely get used and it is very likely that very soon after, your mail will be flooded with spam messages.

If you are currently paying for your clicks from any search engine, we could save you thousands of dollars each month and help your business to flourish by optimizing your website to help it gain high natural listings also called organic search.

Content and Keyword Analysis

While it is good to know that a certain keyword phrase is more competitive than another phrase, it does not help us formulate our strategy to rank well for that keyword. In order to come up with a successful SEO plan it is necessary to gather a significant amount of information about the top ranking sites for the keyword phrase you are trying to optimize.

After this process we can optimize your site for the keywords that brings you real benefits. We will advice you for the content that you will have to put on your pages in order to get real measurable results.

Semantic XHTML and CSS

Semantic mark-up is basically a set of techniques for structuring and adding meaning to the hierarchy of mark-up code authoring. It is descriptive enough to allow us, software applications and the search engine robots to recognize the code and make logical decisions on what the code really means and what to do with it. In other words, semantic markup means something we can identify and do useful things with it. 

We love to do semantic markup and the Search Engines love to read it.

Microformats

Microformats are more than simply a technology like CSS or XHTML - they are an approach to solving the important problem of creating rich semantic markup for today's Web. They include specific technologies (or specifications), in which we devote most of our attention when we create web sites.

XML Sitemaps

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

Usually in the sites that we do we aim to automate this process and make the site automatically generate a fresh XML sitemap when you add or update content. This guarantees you that the search engines will always have the latest information about you.

Link building

There is no doubt that link score is one of the most important factors the major search engines consider when determining where websites are ranked. The reasoning is simple: if you have many links pointing to your site from other sites, your content must contain quality, important information. A link is like a vote. Although links from important 'authority' sites carry more 'vote weight', ultimately, total 'link/vote score' is one of the heaviest algorithmic factors considered in rankings.

Sites with links from trusted sites are 'trust-worthy'. We can build all your backlinks but you must know that this is long term process and requires a lot of work. However this SEO method guarantees results. Contact us and we can show you light in the dark.