Graphics are also used to build a corporate image by which your clients and visitors remember you by. The reason this happens is that people can process an image in their mind a lot more readily than words alone. As an example - a logo serves as the visual stimulation  to kickstart the visitors memory, leaving a greater impact than words can do alone, in many cases without stunning looking graphics the visitor will simply click the back button without reading a word. Graphics to a website is what brick and mortar is to a physical presence, they represent your companies image. Graphics are also the simplest and most direct way to promote a business presence and to ensure your visitors stay on your website